Creative Director, Writer & Strategist. Untangles Messy Problems. Chases ideas. Asks a lot of annoying questions.
A little something about me (and how in the world I got here).
I’m a Creative Director and strategic storyteller with 15+ years of experience working across advertising agencies and global tech companies. I studied design, somehow landed a gig as a copywriter, and spent the next several years honing my craft at agencies like DDB, Ogilvy, and R/GA.
Eventually, curiosity pulled me in-house, where I worked with global teams at companies like Meta and Tripadvisor, helping tech products feel more human. For the past year, I’ve been working independently, helping brands and agencies turn complex ideas into simple stories.
If my work looks good to you, let’s connect.
Featured Work
Run by Moms
A proactive initiative that used the power of Facebook’s community to fuel the “mompreneur” movement
Brands We Travel With
A B2B report from Tripadvisor, reimagined as an immersive piece of brand storytelling
Project Ignite
Google Gemini’s radical new AI-enabled social media workflow built for speed, scale, and success.
Ride to Reconnect
A Ramadan activation to show customers in Southeast Asia that Uber understands their culture
Zero Friction Future
How Meta used thought leadership to turn “friction” into the business buzzword of the year
Demolition Site
Launching a new web store for local retailer, Courts, by demolishing the old, one pixel at a time
The Next Story
How Meta partnered with GIF Fest to rewrite what a story can be in the modern world
A B2B campaign from Hellmann’s that got chefs to pay attention to mayonnaise
Love at First Bite
Wardrobe Fresh
A category defying TVC for Comfort fabric conditioner based on a unique local insight