Creative Director, Writer & Strategist. Untangles Messy Problems. Chases ideas. Asks a lot of annoying questions.
A little something about me (and how in the world I got here).
I’m a Creative Director and strategic storyteller with 15+ years of experience across advertising agencies and tech companies. I studied design, somehow landed a gig as a copywriter, and spent the next several years honing my craft at agencies like DDB, Ogilvy, and R/GA.
Eventually, curiosity pulled me in-house, where I worked with global teams at companies like Meta and Tripadvisor, making tech products feel more human. At the beginning of 2025, I decided to make another change, driving headfirst into the independent lane, working as consultant for brands like Google.
If you’re interested in being the next chapter in this winding tale, let’s connect.
Featured Work
Run by Moms
A proactive initiative that used the power of Facebook’s community to fuel the “mompreneur” movement
Brands We Travel With
A B2B report from Tripadvisor, reimagined as an immersive piece of brand storytelling
Project Ignite
Google Gemini’s radical new AI-enabled social media program built for speed, scale, and success.
Ride to Reconnect
A Ramadan activation to show customers in Southeast Asia that Uber understands their culture
Zero Friction Future
How Meta used thought leadership to turn “friction” into the business buzzword of the year
Demolition Site
Launching a new web store for local retailer, Courts, by demolishing the old, one pixel at a time
The Next Story
How Meta partnered with GIF Fest to rewrite what a story can be in the modern world
A B2B campaign from Hellmann’s that got chefs to pay attention to mayonnaise
Love at First Bite
Wardrobe Fresh
A category defying TVC for Comfort fabric conditioner based on a unique local insight