Meet Facebook’s new experts–the small businesses who use the platform.
For small businesses, by small businesses.
The small business community is unique in a lot of ways. They’re resourceful, innovative, and most inspiringly, they’re happy to share everything they know with one another.
When Boost with Facebook, a global resource programme for SMBs, launched in 2019, we knew we hadn’t earned our place in this community yet. So we created a campaign that was truly for SMBs, by SMBs.
We humbly bowed down, and created a series of Masterclass-style tutorial videos helmed by the real experts–small businesses who use our products day in and day out.
In total, we created 10 long-form video masterclasses, featuring small business owners from 5 markets across APAC. Below, you can see one example of the long-form content, featuring Hasun, a dried seafood seller who sells his products through extremely entertaining Facebook Live streams.
Each long-form video was cut down into shorter 15s ads that were used on Facebook, Instagram and other digital marketing channels.