Out with the old, in with the new.

Courts was set to revamp its webstore, but not before making use of its current real estate one last time. For its final 24 hours, we deconstructed the old homepage into pieces–2,119 pixels to be exact. We then invited people to pick and remove a piece of the homepage, which in turn served as an e-voucher on the new webstore.

Within hours of the launch, over 1,400 online users had claimed their keepsake. Before midnight, all 2,119 were claimed and the new webstore was revealed.