Copy-driven print ads aren’t dead.
Or at least that’s what us copywriters tell ourselves when we include headline and long copy driven ads, like the ones below, in our portfolios. Still, I had a lot of fun writing these, I hope you have just as much fun reading them.
Hellmann’s Upside Down Squeezy Bottle
Hellmann’s wanted restaurant owners to know that their new Upside Down Squeezy Bottle would help reduce waste and increase profit. We created these 2-way print ads that revealed the full headline when you flipped the ad on its head. Similar posters for restaurant owners to put in their dining area, reinforced the brand with the their customers too.
Neutrogena Fine Fairness
It’s not often that a beauty brand agrees to run print ads without a hero visual of a model with flawless skin. But, Neutrogena trusted us to run these copy-led ads which cost them a fraction of their budget, and cleverly illustrated the benefit of the products.
Just Add Knor
Taking the phrase 'tastes like cardboard' very literally, this simple idea for Knorr was painstakingly handcrafted out of paper. We used the simple execution to illustrate how adding just one Knorr stock cube can take a dish from dull to delicious.
